Marketing & Communications Strategies for Aging & Accessibility –
Millions of Americans are living longer and more active lives. And with their changing lifestyles, older Americans are also looking to revitalize their home environments. Identifying these opportunities and developing the skills to interact with 50+ customers can help you grow your business dramatically. Learn best practices in communicating and interacting with this exciting and evolving population, and take advantage of one of the fastest growing market segments in remodeling and related industries. (CAPS I)
8:30am – 4:00pm March 8, 2012
Cost – $250 member, $350 non-member
Design/Build Solutions for Aging & Accessibility – Formerly Home Modifications.
The rapid growth of the older adult population of the United States is a huge opportunity for remodelers. As this consumer group expands, more and more are interested in remodeling their home to fit their new lifestyle and abilities. This Certified Aging-in-Place (CAPS) course will help you understand the guidelines and requirements of accessibility, the importance of doing an assessment with input from occupational and physical therapists as well as qualified health care professionals, and the significance of good design in making modifications that can transform a house into a safe, attractive, and comfortable home for life. (CAPS II)
8:30am – 4:00pm March 9, 2012
Cost – $250 member, $350 non-member
Sign up for CAPS here.
Location:
HBA Greater Chicago
5999 New Wilke Road
Suite #104
Rolling Meadows, IL 60008
224.353.6050
Sign up Here!