Marketing and Communicating with the Aging in Place Client (CAPS I)
March 25, 2020 – 9am to 4pm
Millions of Americans are living longer and more active lives. Because they are embracing newly found and changing lifestyles, they need to revitalize their home environment. Identifying this burgeoning opportunity and then developing the skills to interact with this market can help you grow your business dramatically. This course equips participants with the knowledge and tools to effectively market and sell services to the aging-in-place (AIP) market.
By completing this course, participants will be able to:
- Identify access points and marketing opportunities within targeted AIP market segments.
- Explain how allied professionals can collaborate effectively to serve a targeted AIP market.
Sign up for CAPS I below:
Design Concepts for Livable Homes and Aging in Place (CAPS II)
March 26, 2020 – 9am to 4pm
To help homeowners make their home a safe and comfortable living environment for the long term, many responsive and innovative products are emerging and service providers are focusing their businesses on creating new homes and renovations that provide design flexibility, pleasing aesthetics, high function and usability for all people, without regard to age, income or ability level, and regardless of life’s changes and challenges.
This course enables participants to identify common challenges and understand attractive design concepts that create a safe and comfortable environment for clients who want to age in place (AIP) as well as individuals who have a condition that requires home modifications or equipment.
By completing this course, participants will be able to:
- Identify special considerations for estimating, scheduling and executing livable home and AIP jobs while the client is in residence.
- Identify legal and contractual considerations for building professionals providing livable home and AIP design solutions for residential clients.
- Describe the categories of design and how they relate and apply to the three AIP market segments.
- Describe specific design concepts for the livable home and AIP client. The course presents various methods and techniques for modifying home design, from the perspective of new construction and retrofitting.
Sign up for CAPS II below:
Details and Solutions for Livable Homes and Aging in Place (CAPS III)
March 27, 2020 – 9am to 5pm
This course builds on the CAPS I & II courses (which are prerequisites) by introducing design solution techniques, innovative products and best practices for product installation for CAPS professionals to use when creating livable spaces in which to age in place. Participants will engage in hands-on activities from real case studies to apply material learned in all CAPS courses.
By completing this course, participants will be able to:
- Create comprehensive designs for aging in place projects.
- Become familiar with available innovative and specialized products.
- Practice design and installation for key components of in AIP home design.
- Implement techniques of budget integration into design and product selection
- Identify common missteps for the design and installation of AIP solutions.
- Review and apply solutions for common single-room modifications cases
- Identify common installation considerations for modifications of a specified space.
- Prioritize solutions in a whole house multi-generational case study while being compliant with budgetary constraints with consideration given to phased construction application.
- Prioritize individual tasks relative to a projects budget and urgency.
Sign up for CAPS III below: